Why this project?
There are approximately 1,800 children diagnosed with cerebral palsy every year in the UK alone.
There is an estimated 30,000 children with cerebral palsy in the UK.
There are 3 main types of cerebral palsy, however, many people will present a mixture of these types: Spastic Cerebral Palsy - The most common form, present in 75-91% of people with cerebral palsy Dyskinetic Cerebral Palsy Ataxic Cerebral Palsy Cerebral palsy (CP) is the most common motor disability in childhood.
Population-based studies from around the world report prevalence estimates of CP ranging from 1.5 to more than 4 per 1,000 live births or children of a defined age range.
About 1 in 323 children has been identified with CP according to estimates from CDC’s Autism and Developmental Disabilities Monitoring (ADDM) Network.
The whole purpose of this product is to be more inclusive and aiding the more vunerable football player without creating a stigma aroud their disability. The product offers a supportive, aiding boot that doesn't make the wearer stand out for the wrong reasons.
This green ribbon is used to represent a number of different causes. The green ribbon is most commonly used to raise awareness for environmental issues, organ donations, transplants, leukemia, kidney cancer or disease, bipolar disorder, cerebral palsy, and mental health among other causes. Although these may seem like a 'random' collection of causes, they are linked by the green ribbon and its true purpose; raising awareness and ending the stigma. Because of this I wish to include a representation of this into my design. This is a way that I can represent the target market subtly, whilst keeping with the message of avoiding stigma and still appealing to a wider audience. This can simply be done through the green colour scheme. I also wish to include a way that a customer can support this cause, with a percentage of each sale going to the scheme, as well as the green logo/ribbon being shown on the box.
I have chosen to use the mamba for inspiration in terms of the name and branding of the boot due to its green colouring being that subtle link to the green ribbon previously mentioned, whilst also being an animal that is portrayed as fast, powerful, agile and dangerous; all qualities that footballers wish to include in their game. It also suits existing boots names and inspirations.